September 25, 2009

Website Launch

The KSU Ad Club has a website.

February 25, 2008

Common Good Career Fair

The KSU Ad Club strongly encourages you to attend this event. Meet with recruiters and prospective employers. Ask questions. Pick up some freebies. Maybe even pick up an internship.

The Common Good Internship/Career Fair will be held from 11 a.m. to 3 p.m. on Wednesday, March 5, 2008 in the Student Union's Grand Ballroom.

Career and Employment Services recommends you dress professionally, bring multiple copies of your résumé to hand out, and bring your student ID.

For more information, visit CES.

Career Fields

• Social Work
• Advertising
• Sociology
• Government
• Criminology
• Non-profit
• Public Relations
• Journalism and Mass Communications

(We strongly suggest Advertising, but we're a little bias.)

Companies Attending

• American Red Cross

• Camp Wood YMCA
• City of Overland Park
• Comcare of Sedgwick County
• Coronado Area Council BSA

• East Central Kansas Economic Corp Inc
• ENTERCOM Communications

• Girl Scouts - Arizona Pine Cactus Council

• Housing and Credit Counseling Inc

• Infoition News Service

• Johnson County Sheriff

• K-State Volunteer Center of Manhattan
• Kansas Air National Guard
• Kansas Bureau of Investigation
• Kansas City Kansas Police Department
• Kansas Department of Corrections
• Kansas Electric Cooperatives
• Kansas Highway Patrol
• KCPT Channel 19
• KMUW Wichita Public Radio
• KVC Behavioral Health Care

• Manhattan Broadcasting Co
• Manhattan Mercury
• Metro Sports
• Montgomery Communications
• Morningstar Communications Co

• Platinum Broadcasting Co
• Pottawatomie County
• Progressive Insurance

• Riley County Community Corrections
• Riley County Police Department

• Shawnee County Department of Corrections
• Shawnee County Sheriff's Office
• Social Security Administration
• Society for Marketing Professional Services
• St. Francis Academy
• State of Kansas
• Sullivan, Higdon & Sink
• Sunflower Broadcasting Inc
• Sunflower State Games

• TFI Family Services - The Farm

• United States Border Patrol
• US Marine Corps Officer Recruiting
• US Representative Jerry Moran
• US Secret Service

• Washburn University School of Law
• Wildwood Outdoor Education Center

• Youthville

February 7, 2008

Chicago 2008

The Ad Club will be going to Chicago in April.

The following is information that should help you for the journey.

Academic Permission
K-State Office of Student Life will permit academic excusal for the out-of-state trip because it is educational and enhances the learning experience in your field of interest.

"I can't make it to the meeting but want to go on the trip."
Download the PDF, print it out, fill out the information, and send us an e-mail.

How Much It Costs
The trip has been estimated to be around $250. This includes a 2-night stay in downtown Chicago, round-trip airfare, and a 3-day CTA pass. The estimate does not include food, drink and shopping. Chicago has a lot of it, so save your pennies.

Where We're Going
Manhattan - Kansas City - Chicago.

While we're there, we'll visit advertising agencies and other businesses. Tentatively, we're scheduled to visit DDB, BASES (Part of The Nielsen Company), Euro RSCG, GSD&M, and Ogilvy & Mather.

During our free time, maybe we'll stop by Millenium Park, Michigan Avenue, or get a huge slice of the famous Chicago-style deep dish pizza. It depends on the time we have and what the group wants to do.

Chicago - Kansas City - Manhattan.


• Dues TBA. We will be staying at H.I. Chicago, a hostel located in downtown Chicago, only minutes away from top agencies.

• Tickets are available on for around $56 each way (plus government taxes and fees). However, the Ad Club has not set a time of departure from Kansas City (MCI). More information will be available on our itinerary on here, our Facebook group and at future meetings.

Sign Me Up
• If you know you're going, let us know by next Thursday, Feb. 14th, 2008. You can contact us by going to the meeting or by e-mail .

Please feel free to approach any officer at the meeting or e-mail us with any questions you might have about the trip.

January 18, 2008

Scholarships, Anyone?

AAF Topeka is giving another great opportunity: a $1,000 scholarship.
Download the PDF here.

Volunteers, Anyone?

AAF Topeka is looking for students to help out next Saturday, January 26th, at the ADDY Awards in Topeka. There are two different shifts available, and they are the following:

Topeka ADDY Awards
- Washburn University Ballroom

8 students requested - Before the Event
(10 am – 4 pm)
• set up of stage
• layout of pieces
• set up of tables
• decorating

8 students requested - During Event
(5 pm - 11 pm)
• includes dinner and program
• 1960’s attire requested – formal
• piece pick-up and organization
• greeting

This is a great networking opportunity, and you get in for free (a $60 value)! You also get to see award-winning work from our district -- students and agencies.

Please contact Lydia 'Becker' Rodehorst if you're interested. Only a few places are available.

January 6, 2008

Summer Internships: How to Hit a Home-run

It's a week and a half before school starts. Soon we'll be getting back into the swing of things (pun not intended). Some of you may have been working on your portfolio or polishing your résumé, anticipating the internship you're wanting to fill this summer. Maybe some of you would rather mow lawns. If you're that person, here are a few tips. Good luck. If you're somewhat serious about this ad business, below are a few pointers from ad professionals on how to build your brand and get that summer dream job.

First - Where to Start
Here are a list of companies willing to take you in for a few months. If there's an agency you're interested in that's not listed, visit their Web site or give them a call and find out.

Some agencies, for example, Barkley* and Bernstein-Rein, have creative assignments for you to have fun with. Along with that, your portfolio needs to be great too.

Second - Building Your Brand
Résumés are important. If you want to cover all your bases, you'll need a cover letter. What's a cover letter? It's a few paragraphs of you re-stating your résumé and letting Dream Agency X know why you want to work with them. Here's an account executive's list of To-Do's. Be sure to check out the 'Build Your Brand' manifesto she links at the bottom. Career and Employment Services, located at Holtz Hall, has graduate students who are happy to look at your résumé and cover letter. Also, e-mail an attachment of these to a contact whom you may have in the advertising industry.

Third - Do You Like It or Love It?
Before going all the way, are you sure this is what you want to do? Sam Meers, President of Meers Advertising, advises that we do it because we have the passion. If not, it's okay. You'll find something else.

Ball - Perseverance
Don't cheat yourself. If you believe you have the ability to get an internship with Dream Agency X but are thinking about only applying to Good Agency Z, try both. If you don't get in, at least you can say you tried. Do it with the same motivation, confidence and professionalism you would with anything else. It doesn't hurt either to apply at more than one or two agencies. Heck, apply at seven! Keep your options open and do what's best for you.

Time and time again, I've heard ad professionals say that big agencies prefer you go to a portfolio school, but really, if your portfolio is great, that requirement goes out the window. I'm sure this works for agencies of all sizes. And I'm sure this goes the same with media planners, account planners and all sorts.

Home-run - Network with the Players
Getting an internship is almost like test driving a Porsche 911 Turbo (or your favorite street legal vehicle), except you're getting paid to do it.** The driver's seat fits like a glove, or you slip and slide on every hairpin turn. The engine purrs and its performance meets your expectations, or it coughs up a carburetor and you find it's a lemon.

Agencies don't have a, but they do have previous employees who have gained enough experience to tell you whether it's a lemon or a Fuji apple (again, pick your favorite fruit). Talk to them and find out. Or, go out on a limb and find out for yourself. (Also to avoid this, read 'Hey Whipple, Squeeze This.) Agencies are picky, but then again, they aren't. If you've worked with a not so great ad agency, you still have experience, and you're more likely to be hired if you've had an internship.

Outta the Park - Bonus!
You've been asked to come in for an interview. Awesome. Be sure to bring an extra copy or copies of your résumé with you, as they may want to see if you've come prepared. Creatives, bring your portfolio. Be yourself and show your strengths. Make eye-contact and be genuine about your interest in the agency and the person or people interviewing you. Think of it as a conversation rather than an interrogation.

If you really want to stand out, give the interviewer a leave-behind. It's something for them to remember you by. Be creative and let it reflect who you are.

Best of luck!

(Update: Here is another great resource to better understand what agencies are hoping to see from you.)

* Barkley's mentorship is currently listed for 2007. Please do not spend a ton of time brainstorming on last year's assignment. Bookmark the page, and look for the 2008 assignment in the near future.

** Not all internships are paid. Sorry. All internships are good though, and you can never put a price on experience.

October 27, 2007

Miss a Meeting?

You can download the audio or video here.

:: Spring Semester 2008 ::

Feb. 7, 2008 | jones huyett Partners

Kurt Eskilson, Senior Vice President, Brie Englekin, Account Coordinator, and Alissa Sheley, Account Manager at jones huyett Partners shares information about their agency and the advertising industry.

The slide show from the presentation is below.

Download audio

:: Fall Semester 2007 ::
Nov. 29, 2007 | Advertising at 70 MPH

Howard Fowler, Sales Manager of CBS Outdoor in Kansas City, speaks about billboards, the agencies he works with and why he chose to stay outdoors.

The slide show from the presentation is below, along with the handout. The slides are split because there are so many.

Download audio
(Due to technical difficulties, a small portion of the recording is missing.)


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Nov. 15, 2007 | Buying Into Media Planning

Megan Pechin, Senior Media Planner, and Jennifer Quint, Media Planner, from Bernstein-Rein, speak about media planning. Rumors are dispelled. Resume tips are shared. Internships are available.

The slide show from the presentation is below.

Download video

Nov. 1, 2007 | Find Your Voice

Lydia Becker, Topeka AAF Board Member, explains what the American Advertising Federation is all about and what benefits they provide for you as a student. Lydia Becker is also a Multimedia Representative for WIBW TV in Topeka.

Download audio

Oct. 25, 2007 | Embrasse Moi

Kristi Schottler, Senior in Apparel and Textile Design, shares her vision of 'Embrasse Moi', the uber-luxe lingerie boutique she will be opening in Rochester, New York next year. 

She's picked the Ad Club to help her make a strategic marketing plan! This is a great opportunity to work with a real client, build relationships and gain experience.

The slide show from the presentation is below.

Download audio

Oct. 18, 2007 | Wheelin' and Dealin'

Brad Simmons, K-State alum and Account Executive for Wilks Broadcasting in Kansas City, speaks on how important having a job in advertising is before you graduate, and how good it looks on your resume. He shares his previous experiences working with the K-State Collegian as an Advertising Sales Manager and Account Executive at the Kansas City Star.

Download audio

Sept. 27, 2007 | Kansas City Advertising

Below is an overview of select Kansas City advertising agencies.